Rolitt

Privacy Policy

Privacy Policy for Rolitt

Last Updated: 26 December 2024

Rolitt Inc. ("Rolitt,” "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit any Rolitt‑owned website (including rolitt.com and its sub‑domains), purchase our products, interact with our connected devices and mobile applications, subscribe to email or SMS updates, or otherwise engage with any other online or offline service that links to this Policy (collectively, the "Services").

By accessing or using the Services, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy. If you do not agree, please do not use the Services.

1. Scope & Audience

This Privacy Policy applies globally to all users of our Services, including but not limited to customers, website visitors, newsletter or SMS subscribers, device owners, and anyone who contacts us for support. It is designed to comply with major data‑protection regimes such as the EU/UK GDPR, California CCPA/CPRA, Brazil LGPD, Canada PIPEDA, Singapore PDPA, and other applicable laws where we operate or sell.

2. Updates to This Policy

We may revise this Policy from time to time to reflect changes in legal requirements, our business operations, or the functionality of the Services. When we do, we will post the updated Policy on our website and revise the "Last Updated" date. Material changes will be announced via a banner, email, or SMS (if legally required). Continued use of the Services after an update constitutes acceptance of the revised Policy.

3. What Personal Information We Collect

The exact information we collect depends on how you interact with us. "Personal information" means any data that identifies, relates to, describes, or could reasonably be linked to you. We collect:

  • Information You Provide Directly (Source: You)
    • Contact details (name, postal address, email, telephone)
    • Account credentials and security questions
    • Order and payment details (billing/shipping address, items purchased, transaction IDs—not card/PAN)
    • Customer support messages, survey responses, or product reviews
  • Device Data (Rolitt Hardware & Apps) (Source: Device / App)
    • Device serial number, firmware version, Wi‑Fi / Bluetooth MAC
    • Sensor outputs (e.g., touch, gyroscope, ambient light)
    • Usage logs (e.g., uptime, error reports)
    • Audio snippets only when you explicitly activate voice features; processed in real time and, unless you opt‑in to cloud storage, not permanently stored
    • Optional location data (approximate GPS or IP‑based) when you enable geofenced features (e.g., "Good‑morning" greeting by local sunrise)
  • Usage & Technical Data (Source: Automated via Cookies & similar tech)
    • IP address, browser type, device and OS identifiers
    • Referring URLs, pages viewed, time spent, clicks, search terms
    • Cookie and pixel data (see Section 5)
  • Marketing & Communications Data (Source: You; Klaviyo & other vendors)
    • Email subscription status, marketing preferences
    • SMS consent status, phone number, carrier information
    • Engagement metrics (opens, clicks, opt‑outs)
  • Third‑Party Data (Source: External partners)
    • Payment verification from processors (Stripe, Shop Pay, PayPal)
    • Fraud‑screen scores from risk‑management partners
    • Social‑login profile basics when you connect a third‑party account

Sensitive Information We do not intentionally collect government IDs, precise biometric templates, or children’s data (see Section 14).

4. How & Why We Use Your Information

We use your information for the following purposes, relying on the legal bases noted:

  • Provide & Improve Services
    • Purposes: Process orders, ship products, enable device functionality, personalize content, remember settings, and troubleshoot issues.
    • Legal Basis: Contract performance; Legitimate interests.
  • Marketing & Promotions
    • Purposes: Send newsletters, product updates, and tailored ads; run loyalty programs; display cart-reminder SMS (see 4.1).
    • Legal Basis: Consent where required; Legitimate interests.
  • SMS Program ("Rolitt Alerts")
    • Purposes: If you opt in, we use your phone number to send transactional or promotional texts. We never sell or share SMS opt‑in data with non‑affiliated third parties.
    • Legal Basis: Consent; CTIA & TCPA compliance.
  • Security & Fraud Prevention
    • Purposes: Authenticate logins, detect suspicious activity, and protect our users, devices, and networks.
    • Legal Basis: Legitimate interests; Legal obligation.
  • Analytics & Product Development
    • Purposes: Aggregate statistics to understand feature adoption, enhance AI algorithms, and develop new offerings.
    • Legal Basis: Legitimate interests.
  • Legal & Regulatory Compliance
    • Purposes: Respond to lawful requests, comply with tax / export laws, enforce terms.
    • Legal Basis: Legal obligation.

*Under GDPR and similar laws. "Legitimate interests" means we have a business reason that is not outweighed by your rights.

4.1 Abandoned‑Cart SMS

Rolitt’s website uses cookies and Shopify plugins to identify when items placed in your cart have not been purchased within a preset window. If you have opted in to Rolitt Alerts, we may send a limited series of cart‑reminder texts. You can reply STOP at any time to opt out.

5. Cookies & Similar Technologies

We and our partners (e.g., Shopify, Google Analytics, Meta Pixel) use cookies, web beacons, SDKs, and local storage to:

  • keep you signed in and remember preferences;
  • analyze site traffic and measure marketing performance;
  • detect and remediate fraud;
  • determine when a cart is abandoned for SMS reminders.

You may disable non‑essential cookies via our Cookie Management Center or through your browser settings. Blocking cookies may affect site functionality. Our sites do not respond to "Do Not Track" signals.

A detailed list of Shopify‑placed cookies is available at https://www.shopify.com/legal/cookies.

6. How We Share Information

We do not sell personal information, and we never share text‑messaging originator opt‑in data or consent with third parties for their own marketing.

We disclose personal information only:

  1. Service Providers & Processors – logistics companies, payment processors, customer‑support vendors, IT‑hosting providers, and analytics platforms that act under contractual confidentiality and security obligations.
  2. Affiliates & Corporate Group – within Rolitt Inc. and its subsidiaries for internal administration consistent with this Policy.
  3. Business Transfers – in connection with mergers, acquisitions, or asset sales, subject to standard protective measures.
  4. Legal & Safety – when required by law or to protect Rolitt, our users, or others.
  5. With Your Direction – e.g., social‑media sharing widgets or when you ask us to ship a gift to someone else.

7. International Data Transfers

Rolitt is headquartered in the United States and stores most data in the U.S. Where we transfer personal information from other jurisdictions, we rely on:

  • Standard Contractual Clauses (SCCs) approved by the European Commission;
  • the EU‑U.S. and UK‑U.S. Data Privacy Frameworks (when certified);
  • equivalent safeguards recognized by local regulators.

8. Security

We implement industry‑standard administrative, technical, and physical safeguards (e.g., HTTPS, encryption in transit, role‑based access, ISO‑27001‑certified hosting). No system is 100 % secure; please use strong, unique passwords and enable multi‑factor authentication where offered.

9. Data Retention

We retain personal information only as long as necessary for the purposes described, or as required by law (e.g., tax, accounting, product‑safety regulations). Afterward, we de‑identify or securely delete the data.

10. Your Rights & Choices

Depending on your jurisdiction, you may have rights to:

  • Access – obtain a copy of the data we hold about you;
  • Correction – rectify inaccurate or incomplete data;
  • Deletion – request erasure in certain circumstances;
  • Portability – receive data in a structured, machine‑readable format;
  • Restrict / Object – limit or object to certain processing (including direct marketing);
  • Opt Out of "Sale" or "Sharing" (CCPA/CPRA) – request that we do not disclose your data for cross‑context behavioral advertising;
  • Withdraw Consent – at any time for processing based on consent (e.g., SMS marketing);
  • Complaint – lodge a complaint with your local supervisory authority.

To exercise any of these rights, please contact us (Section 15). We may verify your identity before fulfilling the request and may deny requests where permitted by law.

11. Children’s Privacy

The Services are not directed to children under 13 years (or older age as defined by local law). We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.

12. Third‑Party Links & Integrations

Our websites and apps may contain links or integrations to third‑party sites (e.g., YouTube, Instagram, Shopify App Store). We are not responsible for the privacy practices or content of those sites. Please review their policies before providing information.

13. Location Data & Geofencing Services

If you enable location‑based features in a Rolitt device or app, we may collect coarse (IP‑based) or precise (GPS‑based) location data to trigger context‑aware behaviors (e.g., adjusting greetings by time zone). Location data is processed on‑device where possible and is retained only as long as needed for that feature.

14. Disclaimer & Limitation of Liability

Rolitt provides the Services and this Privacy Policy “as is” and “as available.” To the fullest extent permitted by applicable law:

  • No Warranties. We make no warranties or representations, express or implied, about the accuracy, completeness, security, or reliability of the Services or any content therein.
  • Events Beyond Our Control. We are not responsible for any loss, corruption, disclosure, or unauthorized access to Personal Information that occurs due to circumstances beyond our reasonable control (including but not limited to natural disasters, power failures, acts of war, terrorism, labour disputes, Internet outages, or the actions of third‑party threat actors).
  • Third‑Party Activities. We are not liable for the privacy, security, or data‑handling practices of any third‑party websites, apps, or services that are linked to or integrated with the Services, nor for any information you choose to share with those parties.
  • User Responsibilities. You are solely responsible for safeguarding any credentials, devices, or network connections you use to access the Services. We will not be liable for any loss or damage arising from your failure to keep such information secure.
  • Limitation of Liability. In no event will Rolitt, its directors, employees, agents, or affiliates be liable for any indirect, incidental, punitive, exemplary, or consequential damages (including loss of profits, revenue, data, or goodwill) arising out of or related to this Privacy Policy or the processing of Personal Information, even if advised of the possibility of such damages. Our total cumulative liability to you for all claims will not exceed (a) the amount you paid Rolitt for the Services in the twelve (12) months preceding the event giving rise to the liability or (b) USD 100, whichever is greater.
  • No Expansion of Obligations. Nothing in this Privacy Policy creates any duty or liability on Rolitt beyond those required under applicable law.

Some jurisdictions do not allow the exclusion of certain warranties or limitation of liability for consequential or incidental damages; in such jurisdictions, our liability is limited to the maximum extent permitted by law.

15. Contact Us

Privacy Team Rolitt Inc. 1111B S Governors Ave STE 20948 Dover, DE 19904 USA ✉ support@rolitt.com

For EU/UK individuals, Rolitt appoints Rolitt Inc. as its Article 27 GDPR representative. Contact: privacy.eu@rolitt.com.

© 2025 Rolitt Inc. All rights reserved.